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Age Lessons Makes “Working Retirements” Work: Baby Boomers Seek New Career Challenges; Employers Require New Employment Solutions |
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CHICAGO—Turns out you can teach an old employee new tricks of the trade, according to Laurel Kennedy, president of Age Lessons, the Boomer solutions firm. “Nearly three-fourths of Boomers envision a working retirement as the chance to try something new that engages untapped talents and leverages proven skills. Employers, however, typecast older workers into the same jobs, just on a part time basis.”
Chances of breaking the stalemate don't look particularly good, judging by the disconnect between employer strategies and retirement realities. Despite a looming labor shortage that could number as many as 10 million surplus jobs by 2010, only half of U.S. companies are addressing the older worker issue. The vast majority of corporate recruiting, training and retention activities continue to focus on younger workers—by a huge margin.
“A willing, able and proven resource stands ready to work, but on new terms,” noted Kennedy. “Boomers want employment plasticity; employers want predictability. We think you can have both by exploring creative alternatives.”
Responding to the need for creative workforce solutions, Age Lessons has developed new ways to help companies match skill needs to those of aging workers. They include: - • a job-shaping process that borrows a page from classic consumer product development techniques to design positions that meet both organizational and retiree needs;
- • a way to harness the expertise and creativity of highly trained and knowledgeable employees;
- • a matchmaking service for employees looking to job share and employers wanting to stay connected to retired workers; and
- • a new job designation that allows workers to mentor a pre-set group of projects that expands and contracts with the business need.
For more information about the Age Lessons “working retirement” solutions portfolio, contact Laurel Kennedy at 773.252.0123 or visit the company web site www.agelessons.com .
About Age Lessons : Age Lessons offers innovative solutions addressing the unique needs of the Baby Boomer cohort including “working retirement” solutions designed to help companies retain and attract mature workers, as well as BoomerView ™ audits that evaluate advertising messages, packaging and product designs against Boomer normative benchmarks.
A Boomer advocate, Laurel Kennedy, Age Lessons president, is writing a book that discusses Boomer women juggling career, kids, spouse and elder care needs and proposes program ideas for employers, government agencies and local communities that would provide some relief. |
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Boomer Labor Shortage Threatens Critical Sectors: Age Lessons Proposes “Skills Brokerage” Concept To Guarantee Labor Supply, Save Industries |
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CHICAGO—Baby Boomer retirements and a too-small baby bust generation [12 million fewer workers per retired Federal Reserve Chairman Alan Greenspan] will conspire to create a brain drain of unprecedented proportions starting in less than four years according to Laurel Kennedy, president of Age Lessons, the Baby Boomer solutions firm. “Vulnerable sectors such as air traffic control, health care and the government should tap into the older worker pool, keeping these valuable personnel employed beyond age 65. |
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Age Lessons Predicts Bidding War as Companies Compete To Hire, Retain Experienced Older Workers |
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CHICAGO—“Expect the tables to turn in favor of older workers in the coming years as American corporations begin to connect the dots between unfilled jobs, the shrinking labor supply and the availability of experienced older workers,” predicts Laurel Kennedy, president of Age Lessons, the Boomer thinking firm. “Competition will heat up as companies try to outbid each other and attract that proven, known entity—the Boomer age worker.”
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Age Lessons Forecasts Top 10 Boomer Trends for 2007 - From Ear Prompters to Anniversoirees to Retro Sports |
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CHICAGO—If you're wondering what's on the Baby Boomer agenda for the coming year, Age Lessons, a consulting firm specializing in Boomer marketing and workplace issues, has assembled a list of the Top 10 Boomer Trends on the bubble for 2007. Trends include ear prompters, faux families, retro sports, cultural Renaissance, storytelling, micro housing developments, envirohats, vitaMEns, anniversoirees and sAGE power.
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The Nielsen Company, Age Lessons Reveal New Type of Baby Boomer: The Pivot Spender |
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Pivot Spenders Extend Ongoing Financial Support to Aging Parents, Adult Children 18+ To the Tune of $1000+ Per Year
Schaumburg, Illinois–A national study of Baby Boomers conducted by The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders who provide financial support to elderly/retired parents or an adult child 18+ on an ongoing basis. |
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