How will the economy change your spending habits this year?

	I plan to spend a whole lot less than last year.
	I’m not affected by the bad economy. My income will be the same.
	I plan to cut back just in case something happens.
	I live a modest lifestyle, so it won’t make a difference.
	I have started to save a lot more than prior years.
	I plan to spend more this year.

Boomer Boxscores™

› Communications
› Package Design
› Product Design
› Social Media

How will the economy change your spending habits this year?

Select Poll

How will the economy change your spending habits this year?
I plan to spend a whole lot less than last year.
5	33.3%
I plan to cut back just in case something happens.
4	26.7%
I live a modest lifestyle, so it won’t make a difference.
2	13.3%
I have started to save a lot more than prior years.
2	13.3%
I’m not affected by the bad economy. My income will be the same.
1	6.7%
I plan to spend more this year.
1	6.7%

8 of 10 Boomers own their home

25% of Boomers financially support
an aging parent

50+ year olds control 55% of
consumer spending

50+ year olds outspend
younger adults 2-to-1

43% of single adults are over age 45

22% of Boomers financially support
an aging parent

24% of Boomers financially support
a child age 18+

50+ consumers control 75%
of U.S. financial assets

63% of Americans age 50-59 worry
about having enough money to retire