August 16th, 2010
“We’re all grown up now and dealing with grown-up problems like elder care, right? Well, partially. The extent to which adult siblings actually deal with and resolve parent care problems is almost certainly correlated with their ability to resolve or ignore sibling rivalry issues. So, while the problems are definitely adult-sized, the ego interaction is likely to be all about one’s inner child. The child who feels unloved for themselves and unrecognized for their life accomplishments.
If you find yourself identifying with that description, don’t worry. You are not alone. Fully one-third of adults report that their sibling relationships are strained, with unresolved conflict undulating beneath the surface like a varicose vein. Research simply underscores what every child knows to be true—try though they might, parents love unequally. The only difference is, with age, they’re just more open about it. Age acts like a giant magnifying glass, amplifying all that is good, and bad, about our personalities and our relationships. If you resented your siblings growing up, you likely still do.”
[excerpted from The Daughter Trap: Taking Care of Mom and Dad…and You, St. Martin’s Press, 2010]
Posted in Blogs | No Comments »
August 2nd, 2010
“For families supporting elders aging in place at home, local caregivers estimate their out-of-pocket expenses at around $5,500 a year, while long-distance caregivers believe the number is closer to $8,728 annually. The cash outlays purchased household goods and food [42%], transportation [39%], medical co-payments and drugs [31%], clothing [21%] and home repair and maintenance [13%].
In addition to the phone survey above, the 2007 National Alliance for Caregiving/ Evercare study also included a written diary section. This careful daily tracking of expenses revealed that diarists, most of whom resided with the elder, spent $14,832 per year for live-ins, $14,064 for long-distance diarists and $8,496 for locals.
These findings suggest that actual out-of-pocket expenses are significantly higher than people realize or are willing to admit, since the spending is viewed as a necessity, not an option. Most caregivers can’t really establish an annual budget, because they can’t anticipate the dramatic and sometimes severe changes in health status among the elderly. It’s a situation that will only get worse as the aging population in the U.S. swells to unprecedented size.”
[excerpted from The Daughter Trap: Taking Care of Mom and Dad…and You, St. Martin’s Press, 2010]
Posted in Blogs | No Comments »
July 26th, 2010
“Elder care is neither a woman’s issue nor a man’s issue. It’s a human issue. It affects everyone in the family, in the community, in the country. It’s burning through resources at an alarming pace, more than $309 billion per year by some estimates. Various and sundry groups address elder care from a variety of perspectives: tax credits, Medicare payments, leaves of absence, medical education, respite help, inter-family cash transfers, transport vouchers. There’s an idea floated a minute and the competition for funding is intense.
How can elder care proponents gain traction? How can they grab headlines, focus attention and prompt state and federal legislatures to take action? How can they ramp up a rapid response? Fortunately, a precedent exists. Women need to do for elder care in the 21st century, what they did for child care in the 20th century: relentlessly pursue a common goal and help shape a multi-dimensional response with private sector initiatives leading the way.
It hasn’t been easy, but there are lessons to be learned from the evolution of child care services that can accelerate the adoption of elder care programs.
Lesson #1: don’t wait for the government.
Lesson #2: build a compelling financial argument for employers.
Lesson #3: let the free market engine drive innovative solutions.
Like child care, the biggest issue in elder care is the availability of services. Like child care, once available, competitive forces should conspire to solve price inflation and make elder care more affordable.”
[excerpted from The Daughter Trap: Taking Care of Mom and Dad…and You, St. Martin’s Press, 2010]
Posted in Blogs | No Comments »
July 19th, 2010
What’s a bigger secret than gays in the military? Try caregivers in the workplace. People providing elder care hide that fact for fear of repercussions at work. They’re wise to do so according to a Society of Human Resource Management study that shows admitting to being a caregiver can derail your career.
However, the demographic freight train hurtling down the tracks may force a policy change, and soon. Consider the fact that in just three years, more than half of the workforce will be dealing with elder care issues. That should place elder care squarely in the headlights, an undeniable fact of work-life balance for companies interested in recruiting and keeping the best talent available.
It just makes good sense for the bottom line as well as employee morale. For every $1 invested in elder care benefits, companies reap between $3-$14 in improved productivity. Conservative estimates suggest that elder care costs American businesses north of $33.6 billion annually. A modest investment in elder care benefits would allow companies to recoup $100.8-$470.4 billion each year. Wish that deal was available for my investment portfolio!
Posted in Blogs | No Comments »
July 12th, 2010
That traditional holiday trip to Grandma’s house just changed from “over the river and through the woods”, to “up the stairs and down the hall”. According to a 2010 Pew Research Report “The Return of the Multi-Generational Family Household”, the number of three generation-households in the U.S. exploded in the last decade, growing by 30% to 6.6 million households.
This is a boon for all family members: older adults who now have a vital role to play in the family circle; middle-aged parents who can count on in-house back-up to relieve work and time pressures; and children who have another loving relative on-site to help with homework, transportation and socialization.
When multi-generational households are defined as two adult generations living under one roof, 49 million Americans, or one in six people, reported residing in a multi-generational domicile. That number represents 16% of the U.S. population in 2008 and a complete reversal of the downward trend in multi-generational housing that started after World War II.
Contributing factors behind the trend included immigration, the rising median age of first marriages, unemployment and foreclosures. Looks like the family circle, once thought to be circling the drain, has resurfaced with renewed vigor in modern form.
Posted in Blogs | No Comments »
September 3rd, 2009
Having trouble with employees who just don’t seem to get the point during a conversation? It could be that they’re literally cueless, rendering them clueless. Thanks to instant communication completely reliant on electronic devices, a whole generation has grown up virtually blind to the non-verbal cues that deliver 93% of message content and impact [Mehrabian].
With the written word their dominant form of communication via text, blog, IM, email or other media, Millennials lack what is called silent fluency, the ability to detect and interpret facial expressions and tone of voice. As a result, they often miss the cue and miss the point of what is being said, or left unsaid.
One major contributing factor: Gen Yers are too busy checking iPhones to pay attention to a live speaker, schooled by years of interconnectivity to continuously surf for updates to the detriment of live activity.
What’s needed is a corporate etiquette and communications tutorial to get everyone on the same page, literally, and to fight the “continuous partial attention” syndrome that has disrupted the workplace.
Tags: communication, corporate life, email, etiquette, Gen Y, iPones, messages, Millennials, texting, training, tutorial
Posted in Big Ideas, News | 4 Comments »
August 20th, 2009
Have marketers finally recognized the purchasing power of women? Not yet, according to a new study from the Boston Consulting Group, which surveyed 12,000 women in 20 countries. The so-called “female economy” represents $5 trillion in incremental spending over the next few years, but marketers are doing a pretty poor job of serving these critical consumers.
According to the BCG, the best way to reach women is to follow the “4 Rs” model: recognize, research, respond, refine. Interestingly, study authors reference a unique phenomenon, a “value calculus” women use to evaluate any purchase based on what it delivers, how it performs, and how it makes them feel in addition to making comparisons with similar items. The female cost/value equation is fact-based, but tempered by emotional overtones related to how the product or service will impact relationships and the family unit.
One universal theme emerging from the report: timing is indeed everything. Study authors refer to the hunger for “agents of leverage” that will enable women to save, find, make, stretch and better utilize their time. Highlights of the BCG study can be found at http://www.bcg.com/publications/files/BCG_Women_Want_More_Aug_09.pdf
Women and men are not created equal when it comes to shopping, product evaluation and the purchase cycle. But of course, Prime Time Women author Marti Barletta had this figured out a long time ago. Her book does a deep dive into the mindset of Boomer women and the psycho/socio/ demographic factors that make them such a fascinating and important market segment. http://www.chicagobusiness.com/cgi-bin/news.pl?id=35188
Tags: buying power, product evaluation, purchase cycle, shopping, spending, time, value calculus, women
Posted in Blogs | No Comments »
August 18th, 2009
Imploding mortgages.
Escalating tuitions.
Rising living expenses.
Impending job losses.
Surprising elder care costs.
Shocking medical bills.
Dwindling retirement savings.
Given this litany of life pressures, is it any wonder that Baby Boomers are seeking solace in the bottle? Not a good coping mechanism, just not a surprising one. A study just published in the American Journal of Psychiatry reported that 23% of men and 9% of women age 50-64 consumed at least five alcoholic beverages in a day during the previous month. More men admitted to binge drinking, while women proved better at hiding it.
Perhaps the time has come to dial back on personal commitments, and to ask dependents to ease the pressure by taking on some age-appropriate responsibilities. One great cost control technique—learning to differentiate between needs and wants. It’s an effective discipline that can be practiced with every purchase.
A note to President Obama et al: if you ever needed empirical evidence that stress management should be an essential element of any wellness or health program…this is it!
Tags: Baby Boomers, binge drinking, coping, health, stress
Posted in Blogs | 2 Comments »
July 3rd, 2009
What’s your big idea for addressing the aging crisis? We’ll be posing a series of questions about different aspects of aging and getting your Big Ideas about them. Share your solutions with us and we’ll make sure your voice and ideas get heard. It’s called “crowdsourcing” and uses the Web to harness the potential problem-solving power of millions.
Aging issues are many, severe and diverse. They range from the financial to the social to the physical and beyond. Aging issues are too many and too big for one person or one entity to address alone. But together, we can make a difference.
Watch this space! We’ll be posting one question a month on the Age Lessons web site in the hopes that the collective brainpower of the Internet will generate some innovative ideas and solutions. Get recognized for your great idea. See it posted. Listen for peer reaction. Watch others build on your concept for an even better solution.
Posted in Big Ideas | 3 Comments »
April 23rd, 2009
For those of us already struggling to maintain URLs, a MySpace page, a Facebook page, a Linked In page, multiple email accounts, multiple IM accounts and text messages, the emergence of Twitter in the blogosphere begs the question: What twit came up with the idea of tweets?
On the upside, with a 140 character message limit, we won’t be getting keyboard cramps. On the downside, what the heck do we post? If you’re interested in starting a cult, this is the place to find followers—literally. That’s what people who read your tweets are called.
But for us tentative tweeters, this is a really daunting issue. You want to be cool without trying too hard. You want to sound smart without sounding like a smart ass. You want to connect with like-minded folk without stalking them.
Who’s doing it Twitter style? Ashton Kutcher hit 1 million followers before CNN news did. Oprah Winfrey reached out to the Twitter universe for the first time this April. Although she launched with a faux pas…. apparently, the correct universal salutation is Dear Tweeple.
Twitter is a vehicle that perfectly reflects its time: fast, fleeting and frivolous. It’s a great tool if used among friends who actually care that Burger King forgot the onions or your new shoes hurt. The rest of us, not so much.
Twitter poses the question “What are you doing?” Before answering that, ask yourself the question “Why am I doing it?”
That said, if you’d like to follow me on Twitter try twitter.com/agelessons.
Posted in News | 1 Comment »